A World War II-themed ad created by a mobile phone company in Thailand as part of a campaign called “The True Meaning of Giving” has taken the Internet by storm.
Produced by TrueMove, the three-minute spot uses a war story to show that “compassion is the true communication,” with the final moments of the ad tying everything together (we won’t spoil it for you).
As noted by AdWeek, one of the actors wrote in the YouTube comments that the story is in referee to a POW camp in Kanchanaburi, Thailand, where prisoners were forced by the Japanese to build a railway bridge.
TrueMove is no stranger to creating compelling advertisements. In September 2013, the company’s “Giving” ad amassed millions of views.