The Power of Online Communities and how to build one!

Delivering value in the digital age

Every day – every hour – every minute, a new company goes online. Either for selling their products and services online, showing appearance online or increasing their brand awareness. But not all of these companies are successful with their online marketing strategy. One of the main reasons firms succeed whereas others fail is that they believe of their online customers not as “pixels on the screen” but as existing people with real pains, needs and interests. These firms understand the dynamics of online communities, how people interact online and how to build relationships with them.


Building an online community is a necessary part of being effective in the World Wide Web. The stronger your community is, the more likely your online business will succeed. Brand communities have become the holy grail for many organizations as they apparently provide a loyal base of customers who are willing to spend money. The…

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