How much do you value good writing?

creativeampersand

We’ve seen a lot of discussion recently, on industry blogs and elsewhere, on the subject of copywriters’ fees.

At the heart of the debate seems to be a level of grievance, veering towards outrage, held by some writers who claim that many of today’s clients are expecting them to work for only marginally more than the British minimum wage.

As some people would say: “That’s less than you’d pay a plumber.”

We mean no disrespect to plumbers – the majority of whom do a very good job – or to any other tradesmen or tradeswomen, such as painters and decorators, gardeners and electricians.

But the point is well made by citing a plumber, who usually earns a better-than-average living wage.

A question of skill

The difficulty for professional business writers centres on the fact that – very often – people who could be potential clients think they can write.

And…

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